What goes into a Gloucester web design project
Every project starts with the same question: who actually lands on this site, and what are they trying to do when they arrive? Three things stay constant after that, wherever in Gloucestershire you are:
- Mobile-first. Most visitors arrive on a phone, so that is where the design starts, not where it gets squeezed in afterwards.
- Accessible by design. Contrast, focus states, keyboard navigation and readable type are built in from the first draft, designed and tested against the Web Content Accessibility Guidelines WCAG 2.1, Level AA, rather than checked at the end.
- Lean by design. Every image, font and script has to earn its place. It matters commercially too: a cluttered, slow site loses visitors before they convert.
The carbon and performance numbers
Page weight is measured directly, then the carbon is modelled from it using the Sustainable Web Design model, so every figure on this page has a method behind it rather than being a marketing line.
Agnikii-built websites emit up to 90% less CO₂ than the global average of 0.5g per page view, performing at 0.06g to 0.20g per page view, modelled using the Sustainable Web Design model.
Proof from Gloucester and Gloucestershire businesses
RA Flatt Residential Lettings launched with no digital presence at all, connecting landlords and tenants across Gloucester and Cheltenham. The new site scores a Lighthouse 99 and 0.08g CO₂ per page view, modelled, rated A+ on the carbon rating scale, where A+ is the lowest-carbon band, with research-first SEO built in from the start.
Strong and Safe Fitness, based at a Gloucester studio, needed a brand and a WordPress eCommerce store built from a standing start. It now scores a Lighthouse 94 and 0.09g CO₂ per page view, modelled, rated A+.
Artis Bathrooms, a luxury bathroom designer at Elkstone Studios in the Cotswolds, shows that a lower-carbon site does not mean a plainer one: an image-led, high-end design still scores a Lighthouse 91 and 0.12g CO₂ per page view, modelled, rated A.
The Business Elite Awards named Agnikii Digital the winner of Gloucester’s Leading Web Design Agency 2025.
Related Projects
Accessible Web Design in Gloucester
Around 1 in 4 UK adults (25%) have a disability, according to Office for National Statistics data for 2023/24. A site that is not built for them is not built for a quarter of your potential customers, in Gloucester or anywhere else.
Every Agnikii build is designed and tested against WCAG 2.1 Level AA from the first draft: colour contrast that works for low vision and colour blindness, readable type, and navigation that works by keyboard as well as by mouse. Green hosting is part of the same standard: data centres powered by 100% renewables, for Agnikii’s own site and the hosting we supply.
Where to start your Gloucester web design project
If your Gloucester or Gloucestershire site has not been looked at with any of this in mind, a free carbon audit shows where it stands on speed, accessibility and emissions before you commit to anything. Every web design Gloucester project then gets a proposal scoped to what you actually need, not a price list.
For more on what Gloucestershire businesses are prioritising online, see Gloucestershire digital priorities 2026 and our guide to a Gloucestershire website carbon audit.
Most common questions
01
Do you design websites for businesses in Gloucester and across Gloucestershire?
Yes. Agnikii Digital is based in Gloucester and works across the county, including Cheltenham and the Cotswolds. RA Flatt Residential Lettings (Gloucester and Cheltenham), Strong and Safe Fitness (Gloucester) and Artis Bathrooms (the Cotswolds) are all Agnikii builds.
02
What's included in a web design Gloucester project?
A mobile-first, accessible, lean build. Every project starts with who is arriving and what they need, then applies the same standard throughout: designed and tested against WCAG 2.1 Level AA, built mobile-first because most visitors arrive on a phone, and kept lean enough to stay fast and low carbon.
03
How much CO₂ does an Agnikii website produce?
Between 0.06g and 0.20g per page view, modelled using the Sustainable Web Design model, which is up to 90% less than the global average of 0.5g. Every client figure on this page is modelled from measured page weight, not measured directly.
04
Does a lower-carbon website mean a slower or plainer one?
No. The average Lighthouse performance score across twelve client sites is 96, and Artis Bathrooms proves the point locally: an image-led, luxury Cotswolds site that still scores 91 on Lighthouse and 0.12g of modelled CO₂ per page view.
05
Is the site accessible to everyone who visits it?
Every build is designed and tested against WCAG 2.1 Level AA. This covers keyboard navigation, colour contrast and readable type, which is the measure Agnikii applies to every project. Every build is designed and tested against WCAG 2.1 Level AA from the first draft, covering contrast, keyboard navigation and readable type. Around 1 in 4 UK adults (25%) has a disability, so this is a commercial decision as much as an ethical one.
06
What have you built for other Gloucestershire businesses?
Three examples sit on this page. RA Flatt Residential Lettings, a lettings agency launched from zero across Gloucester and Cheltenham. Strong and Safe Fitness, a Gloucester-based brand and eCommerce store. Artis Bathrooms, a luxury Cotswolds bathroom designer. Figures for all three are above, each modelled and labelled.
07
What's the first step if I want a new or improved website?
A free carbon audit, which shows where your current site stands on speed, accessibility and emissions before you commit to anything. From there, any project gets a proposal scoped to what you need rather than a fixed price list.