What are SEO, AEO and GEO?
- Answer Engine Optimisation (AEO) is the practice of formatting your website content so AI-driven platforms and featured snippets pull your business as the direct answer to a user query.
- Generative Engine Optimisation (GEO) focuses on ensuring your brand is cited and recommended when conversational AI tools, such as ChatGPT, Perplexity, and Google AI Overviews, synthesise responses.
By combining traditional SEO with technical schema markup and clear semantic writing, we ensure your business wins visibility across both classic search engines and modern AI models.
Search Engine Optimisation solves what people are searching for right now.
They might type it into Google, or they might ask ChatGPT, Perplexity or Google’s AI Overviews instead.
Both routes matter. Traditional rankings still drive the majority of qualified traffic, and answer engines increasingly decide who gets mentioned before a single link is clicked. A site optimised for one and ignored by the other loses ground whichever way the customer happens to search.
The work covers both: the technical foundations and content quality that earn rankings, and the structure and authority that get you cited when an AI answers on your behalf.
We don't estimate our impact. We measure it.
10,300kg
CO₂ saved across clients
1.25 million
Smartphones charges saved
51,000 miles
Of carbon taken off the roads.
What the work covers
- Technical audit on every engagement
- Schema markup & structured data: Advanced technical markup across the site that feeds search engines and generative models.
- Lighthouse performance scores of 91 to 100 across client sites
- Local search coverage
- AI citation tracking
- Monthly reporting in plain English
Search Visibility That Grows
- Fix the Foundation First: No ranking survives on broken ground. We audit crawl errors, indexation, site structure, and speed; nothing ranks well on shaky code.
- Search With Intent: We target exactly what your customers type and ask, not what sounds impressive in a report.
- Search With Intent & Local SEO: We target exactly what your customers type and ask, including high-intent local search queries, not what sounds impressive in a report.
- Speak the Language of Machines: Structured data (schema markup) tells search engines and AI models exactly what your content means.
- Earn Real Authority: Genuine citations and links, not bought, not spammy, because trust compounds over time.
Speed and structure are ranking factors
Core Web Vitals measure loading speed, visual stability and responsiveness, and they are a confirmed part of how Google ranks pages.
That puts technical performance at the centre of search rather than at the edge of it. Lean code, compressed media and clean architecture make a site quicker for visitors and easier for crawlers to read, which is why the development approach and the search approach share the same foundations.
The same efficiency also cuts the energy each visit draws. Faster, better ranked and lighter, from one set of decisions rather than three competing priorities.
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Most common questions
01
What is the difference between SEO, AEO and GEO?
SEO earns rankings in traditional search results. AEO earns citations in answer engines and AI Overviews. GEO covers the same ground for generative models like ChatGPT and Perplexity. The techniques overlap heavily, so the work is done together rather than sold separately.
02
Is SEO still worth it if AI is answering questions?
Yes, and more so. Answer engines draw their answers from indexed web content, so the sites that rank well are the ones getting cited. Strong SEO is now the entry requirement for AI visibility rather than a separate concern.
03
How long before results show?
Technical fixes can move things within weeks. Content and authority typically take three to six months to compound, longer in competitive sectors. Anyone promising page one in thirty days is either lucky or lying.
04
Do you guarantee rankings?
No, and neither can anyone else honestly. Google does not sell placements or share its algorithm. What you get is a clear method, honest reporting, and evidence of what moved.
05
Can you help with local search?
Yes. Local visibility covers Google Business Profile, consistent listings, location pages and review strategy, which matters most for businesses serving a defined area.
06
How does site speed affect rankings?
Directly. Core Web Vitals are part of how Google ranks pages, so a slow site is competing with a handicap regardless of how good the content is.
07
What does an engagement cost?
It depends on scope, competition and whether content is included. Talk to us about what you need, and you will get a clear figure and timeline, with no hidden extras.
