A global accounting firm still has to be found on a local street.
This global accounting firm delivers financial, consulting and technology services across dozens of US markets. At that scale, the brand is known nationally, but the work is won locally, office by office, city by city.
Each regional team has to look credible and turn up in local search the moment a nearby client goes looking, or that client finds a competitor first.
Traditional SEO alone couldn’t move the needle across that many competitive markets without disrupting the firm’s wider international search footprint.
The brief was precise: scale a local SEO strategy across every priority city, integrate cleanly with the existing technical SEO infrastructure, and build genuine community relevance.
Not vanity rankings. Credibility, precision and connection. The answer was a structured local SEO and citation strategy built on Google My Maps citations.
35%
organic visibility across the US
55.2%
Increase in active users
93.1%
Increase in engaged sessions
Citations are assets, not pins on a map.
Most local SEO work stops at plotting a business on a map and moving on. That treats a citation as a chore to tick off rather than something that earns its keep.
Here, every map was built as a local SEO asset in its own right, with the same care as a full web build.
Verified details, region-specific context and real local relevance, structured so both people and search engines understood the firm’s footprint in each market. The map did two jobs at once: a trust signal for visitors and a ranking signal for Google.
01
A global brand has to show up locally
National authority means nothing to someone searching for an accountant in their own city. Visibility had to be earned market by market.
A bespoke Google My Maps strategy, built for long-term performance rather than quick wins, did exactly that:
- Location-specific mapping: each priority city got custom Google My Map citations with optimised business details tailored to its regional services
- Enhanced local context: regional landmarks layered in to strengthen the brand’s association with each area
- Seamless integration: maps embedded strategically across the global accounting firm’s digital ecosystem, keeping trust and alignment consistent across every touchpoint
02
Treated as a build, not a checklist
Each custom map was structured for long-term visibility, performance and user value, not just plotted and forgotten.
The result was a set of interactive local hubs rather than static pins. Contextual business information, verified details, and region-specific descriptions helped users and search engines alike recognise the firm’s genuine presence in each market.
Working with Agnikii Digital has been a game-changer for our local SEO strategy. Their innovative use of Google My Maps helped us establish a consistent, credible presence across our key US markets. The process was seamless, thoughtful, strategic, and effective.
03
If it can’t be measured, it can’t be scaled
Every regional gain was tracked through Google Search Console and local monitoring tools, so improvements could be proven and then repeated across the next market.
The outcomes stacked up consistently:
- Stronger visibility in Google My Maps Citations
- More organic traffic to localised landing pages
- Better rankings for long-tail regional keywords
- Greater trust through verified reviews and local listings
Each map worked as both a trust signal and a traffic driver, helping search engines recognise real local relevance and rewarding the brand with stronger rankings and engagement.
Most common questions
01
Why did a global accounting firm need local SEO?
The brand is known nationally, but the work is won city by city. Each regional team has to look credible and appear in local search the moment a nearby client goes looking, or that client finds a competitor first.
02
Why wasn’t traditional SEO enough?
Traditional SEO alone couldn’t move the needle across dozens of competitive US markets without disrupting the firm’s wider international search footprint. The brief needed a local strategy that scaled cleanly alongside the existing technical SEO infrastructure.
03
How were Google My Maps used in the strategy?
Each priority city got a custom Google My Map citation with optimised business details, regional context and local landmarks. The maps were treated as local SEO assets in their own right, then embedded across the firm’s digital ecosystem so both people and search engines could recognise a genuine presence in each market.
04
What makes a citation different from a pin on a map?
Most local SEO work stops at plotting a location and moving on. Here, every map carried verified details, region-specific descriptions and real local relevance, so it worked as both a trust signal for visitors and a ranking signal for Google.
05
How were the results measured?
Every regional gain was tracked through Google Search Console and local monitoring tools, so improvements could be proven and then repeated across the next market. Reported outcomes included stronger visibility in Google My Maps citations, more organic traffic to localised landing pages, better rankings for long-tail regional keywords, and greater trust through verified reviews and local listings.
06
What results did the strategy deliver?
Organic visibility across the US rose 35%, active users rose 55.2%, and engaged sessions rose 93.1%. Each map worked as both a trust signal and a traffic driver, helping search engines recognise real local relevance.