In luxury bathroom design, the first impression is everything and for Artis Bathrooms, that impression now happens on a screen long before the showroom.
Artis Bathrooms creates bespoke bathroom spaces from Elkstone Studios in the heart of the Cotswolds, pairing designers like Lizzie with master craftsman Tim and a roster of prestige brands including Perrin & Rowe, Samuel Heath and Catalano.
The work is precise, tactile and high-end, the kind of quality that sells itself in person.
The website has a harder job. A homeowner considering a bathroom worth many thousands of pounds judges the brand in seconds, on a phone, before they ever plan a visit. If the site feels anything less than the showroom, the enquiry never happens.
The brief was design and development that matches the craftsmanship: a Cotswolds website that looks luxurious, feels effortless, and loads instantly on the device most people arrive on.
A
Carbon rating
0.12g
CO₂ per page view
91
Lighthouse score
Luxury usually comes at the cost of speed. It didn’t have to here.
Premium websites are almost always heavy ones. Full-bleed photography, refined typography and a sense of space are what make a brand feel considered, and they are also exactly what turns most luxury sites into slow, bloated ones that stall on a phone. The very things that signal quality quietly undermine it.
Artis Bathrooms is the proof that the trade-off is a choice, not a rule. The site carries large, beautiful imagery of real projects and still emits just 0.12g of CO₂ per page view, a fraction of a typical site, while scoring 91 out of 100 on Google’s own performance test.
It looks like a luxury brand and performs like a high-performance, low carbon website, which is precisely the standard a premium audience expects without knowing to ask for it.
01
A site that feels like the showroom
Artis’s showroom is an experience: things to see, touch and imagine in your own home. The website had to carry that feeling to the screen.
The design leads with photography of genuine Artis projects, given room to breathe, so the craftsmanship does the talking rather than the copy. A clear, unhurried journey walks a visitor from the six-step process through to the partner brands and the invitation to book a consultation or visit Elkstone Studios.
Considered, confident and calm, matching the register of a business selling gallery-standard finishes rather than fittings.
02
Luxury website design that stays fast
An image-led luxury site is the hardest kind to keep quick, which is exactly where the engineering earns its place.
Every image is served in a next-generation format and loaded only as a visitor scrolls to it, so the page feels instant even though it is rich with photography.
Clean, lean code underneath means nothing loads that does not need to, which is how a visually generous site still returns 91 on PageSpeed and 0.12g of carbon per view. On a phone, on a Cotswolds signal, that speed is the difference between an enquiry and a bounce.
Could not recommend Agnikii Digital highly enough! So incredibly patient with all my questions and explaining the processes behind each step, and the transformation of our website is second to none.
03
Ready for the customer who is already looking
Most people researching a luxury bathroom start on a mobile, often in the evening, often comparing two or three designers.
The site is built to win that moment: fast to load, effortless to navigate one-handed, and built to WCAG 2.1 Level AA so it works for everyone regardless of how they browse.
Around 1 in 4 UK adults has a disability, and a site built to accommodate them reaches more of the local Cotswolds and Gloucestershire market while reflecting the care the brand stands for.
Most common questions
01
What was the scope of the project?
Design and development of a new website for Artis Bathrooms, built to reflect a premium, bespoke brand while performing to a high technical and environmental standard.
02
How does a luxury, image-heavy site stay so fast?
Next-generation image formats, images that load only as they are needed, and clean, lightweight code underneath. The result is a visually rich site that still scores 91 on Google PageSpeed and emits just 0.12g of CO₂ per page view.
03
Why does website performance matter for a bathroom designer?
Most enquiries begin on a phone, often comparing several designers. A site that loads instantly and feels as considered as the showroom is what turns that research into a booked consultation.
04
Is the site accessible?
Yes. WCAG 2.1 Level AA was built in from the first draft, so the site works for everyone regardless of device or ability, which also widens the audience it reaches.
05
What makes the carbon figure notable?
At 0.12g of CO₂ per page view and a carbon rating of A, the site stays lean despite being rich with high-resolution photography. It shows that a premium brand and a low-carbon website are not a contradiction.
06
Can a premium brand really have a low-carbon website?
Artis is the proof. The build looks and feels luxurious while performing like a lean, efficient one, with measured carbon data behind every claim.