Phones Direct
Optimising performance and conversions for a fast-moving brand
Making mobile retail faster, cleaner, and built to convert.
Phones Direct is known for delivering cutting-edge mobile deals to customers across the UK, but its website wasn’t performing at its best.
They needed a high-converting digital experience that could handle traffic spikes during key campaigns and drive measurable results. Our role was clear: optimise what already existed, streamline performance, and build a new landing page design that converts fast.
Turning challenges into opportunities.
Phones Direct approached us ahead of a major promotional campaign, looking for a way to boost conversions and improve user experience without rebuilding the entire site. Their existing setup looked good but was struggling under the weight of large assets, unoptimised scripts, and slow load times that risked losing potential customers. They also needed custom landing pages that didn’t just look strong but performed flawlessly under pressure. We saw an opportunity to deliver more than a design refresh, to make the entire digital experience faster, leaner, and built for results. That’s performance optimisation at its finest.
Building high-performing landing pages
We designed and developed a series of focused, conversion-driven landing pages for key campaigns. Each was crafted to capture attention quickly, communicate clear offers, and guide users smoothly toward purchase or enquiry. The layouts were built for speed and clarity, visually bold, content-light, and technically lean. Strategic CTAs, simplified navigation, and optimised messaging created a seamless journey from entry to checkout, keeping engagement high and friction low. The result? Campaign pages that not only looked great but worked harder, driving measurable lifts in engagement and conversion rates.
Performance optimisation that delivers
Beyond the campaign pages, we optimised the wider site for speed and sustainability. Through technical refinements, including image compression, WebP conversion, CSS/JS minification, caching improvements, and code cleanup, we achieved a faster, smoother user experience across the board. Every improvement was designed to make the site leaner, more efficient, and capable of handling high-traffic campaigns without compromising performance. The optimisations didn’t just make the site faster; they reduced its digital carbon footprint too, proving that sustainability and performance can work hand in hand.
Agnikii Digital took our vision and turned it into a high-performing digital experience. Their expertise in both design and optimisation meant our landing pages didn’t just look incredible, they delivered real results.
Stephen
Marketing Manager, XDNA Creative
Real-world results
The impact was immediate. Faster load times, lower bounce rates, and more consistent conversions during campaign peaks. The optimised pages delivered better performance metrics across every device and connection speed. Phones Direct now has a more reliable, scalable platform that can keep up with its growing audience, and with future campaigns already in the pipeline, the foundation is set for continued digital success. Results snapshot:
- 42% faster page load times
- 31% improvement in conversion rate
- 28% reduction in total page weight
- More consistent performance across devices and regions
Frequently Asked Questions
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What was the main goal of this project?
Phones Direct wanted to increase sales and performance during major promotional campaigns through new landing pages and technical optimisation, without a full site rebuild. -
How did Agnikii Digital improve performance?
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What changes were made to the landing pages?
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Did these changes affect the existing design?
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How does this work support future campaigns?
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Hi, I’m Anthony, founder of Agnikii Digital. Got a question?
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